Alex Gillett and Kevin Tennent with Fred Hutchinson (Teesside University) have a chapter in a new book:
Brewing, Beer and Pubs: A Global Perspective
Edited by Iganzio Cabras, David Higgins, and David Preece
Palgrave Macmillan - http://www.palgrave.com/gb/book/9781137466174
'The last chapter, by Alex Gillett, Kevin Tennent and Fred Hutchinson, addresses the famous - or infamous - association between beer and football. The authors present a case study of Middlesbrough Football and Athletic Company Limited (MFAC) to illustrate the relationships that developed and changed over time between MFAC and Camerons and Scottish & Newcastle breweries in the Northeast of England.'