Wednesday, 9 March 2016

'Beer and the Boro - A Perfect Match!'

Cover of Beer, Brewing & Pubs

Alex Gillett and Kevin Tennent with Fred Hutchinson (Teesside University) have a chapter in a new book:

Brewing, Beer and Pubs: A Global Perspective
Edited by Iganzio Cabras, David Higgins, and David Preece
Palgrave Macmillan -

'The last chapter, by Alex Gillett, Kevin Tennent and Fred Hutchinson, addresses the famous - or infamous - association between beer and football.  The authors present a case study of Middlesbrough Football and Athletic Company Limited (MFAC) to illustrate the relationships that developed and changed over time between MFAC and Camerons and Scottish & Newcastle breweries in the Northeast of England.'

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