On Thursday 30th November we travelled through the snow across Yorkshire, to Hull and back.
The occasion was a research lecture hosted by the Marketing and Business Strategy subject group of Hull Business School, all about our work on the FIFA World Cups of 1966 and 1994.
Entitled 'Opportunities for All the Team: The 1966 and 1994 FIFA World Cups' the lecture was based on a working paper which we are developing for publication in a forthcoming special issue of a well known sports history journal.
We thoroughly enjoyed presenting our work to our friends at Hull, and hope to be back soon.
|Alex and Kevin with lecture slides|