The Soccer Mad Boffins were thrilled that our recent book chapter on the business history of the FIFA World Cup was the subject of discussion for a recent podcast by the Africa Business of Sport podcast.
Hosts Edem Spio and Jabu Mtwa had really enjoyed reading our work and their in-depth coverage of our chapter, and of others which formed the basis for subsequent episodes, is a great endorsement of the book.
Hear the episode here.
The Africa Business of Sport Podcast offers dynamic African perspectives on the biggest topics, stories, developments and talking points in the global sports business industry from the leading figures in the African sport business.
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