New Article Alert: The Rise of Marketing

A quick newsflash to announce a new text, 'The Palgrave Handbook of Management History' (Palgrave, due August 2020) print edition is available now to pre-order.  The electronic version is available now, and will be made available to anyone that pre-orders the print edition.  The book is edited by a team of top management history experts led by the editor of the Journal of Management History Bradley Bowden, as well as Jeffrey Muldoon, Anthony M. Gould and Adela J. McMurray.

Although we have not written any sport or soccer-specific content for this book, we have co-authored a chapter entitled 'The Rise of Marketing' which focuses on the era from the early 20th century until the 1980s.  This is an area of management and theory we have of course written about in papers published elsewhere, about marketing and soccer clubs and the world cup.  

Kevin has provided another couple of chapters on 20th-century management, focusing on the work and impact of the paradigm creating business historian Alfred D. Chandler, as well as a chapter about the history of strategic management writing, and edits a section of the book focusing on the history of management between 1940 and the 1980s, a period considered the height of modernity.  Other authors who appear in the section include Jim Philips writing about Industrial Relations, Alice White discussing the rise of Organizational Psychology, Kaylee Boccalatte and Bradley Bowden on Keynes' rivalry with Hayek, and John Quail, focusing on the struggles of British management after World War Two.  This will be a useful contextual section for sports historians to draw on.

The book more broadly contains chapters by the editors and other scholars on both classical topics for management historians including (but not limited to) the industrial revolution, the impact of Ford and Taylor, and the Tavistock Institute. It looks at a broad selection of less well-trodden periods and geographical contexts too, from antiquity to the medieval, and early modern, from China and Russia to Africa.  There is likely to be something of interest to everyone in the book!  Click here to see a list of chapters already finalized.

•  “The most comprehensive and in-depth examination of its subject matter in the market place.”

• - Spans management history thought and traditions

• - Maps the discipline both temporally and geographically

• - Engages with pre-modern ideas and post-industrial concepts

Overall, it is an extensive reference book of around 1200 pages, and is priced to appeal to libraries rather than individuals.  The chapters are useful summaries which can get students up to speed on a variety of topics.  So if this looks interesting to you please request to your university librarian that they purchase for their collection:

Click here to find out more (and please share this link with your friendly librarian/library purchasing officer): 9783319621135

Book Launch: Brewing, Beer and Pubs: A Global Perspective

We have previously mentioned in this blog the chapter we have written ('Beer and the Boro: A Perfect Match') included in the book Brewing, Beer and Pubs: A Global Perspective.

The book was officially launched last Friday evening with a reception and panel debate, at York Brewery (York, UK). Academic experts present included the editors Prof Ignazio Cabras (University of Northumbria), Prof David Higgins (Newcastle University), Prof Emeritus David Preece, and Prof Charles Bamforth (UC Davis, California). There were also many experts and industry representatives present which made the event so much more than a purely academic or purely 'practical' event.

The book, which is published in hardback and e-book by Palgrave and available to buy here, includes contributions from academics and experts from around, covering the history of beer and brewing, Britain's controversial tied pub system, alcohol tax, the importance of village pubs, and a host of other issues.

Our chapter ('Beer and the Boro: A Perfect Match' by Dr Alex Gillett, Dr Kevin Tennent, and Mr Fred Hutchinson) focuses on the relationship between Middlesbrough FC and two breweries (Camerons, and Scottish & Newcastle) in the 1980s, when Middlesbrough faced financial difficulties:

"The sport of Association Football (or ‘soccer’) was professionalised in the 19^th century and for many years has enjoyed a close relationship with beer, since brewers, hoteliers and landlords noticed the financial opportunities brought about by clubs and their supporters.  Soccer has itself received much attention within mainstream media, although only minimal attention from academic business historians.  This paper presents a case study of Middlesbrough Football and Athletic Company Limited (MFAC), from its formation in 1876 until its eventual liquidation and rebirth in the summer of 1986.  We report on the important relationships that existed throughout that time between MFAC, breweries, and hostelries, and also discuss subsequent developments. In particular, we focus on the relationships between MFAC, and the brewers Camerons, and Scottish & Newcastle."

Middlesbrough FC wearing shirts sponsored by Camerons

The York Brewery produces a fantastic array of cask and bottled beers, including the ever-popular 'Guzzler' (a refreshing session beer, 3.6%).  They also offer a range of keg beers (although the kegging takes place  at Camerons 'Lion Brewery' in Hartlepool, which coincidently features prominently in our chapter.)